Customer Service Team

Your best friend in London


Who? prides itself on the quality of its customer service team. Based in central London, available seven days a week, and managed by a team of committed London experts. Our service is free. We do not feature any advertising so our advice remains impartial and based purely on what we know to be exceptional for all budgets and categories. If you are looking for a hotel we look forward to finding you the best deal and we genuinely appreciate your booking.



The Assistance Team are experts in helping plan your trip to London, including assistance in finding the most suitable London hotel, theatre tickets, visitor attractions, events, sightseeing tours, and much more.



We are here for you seven days a week. If you are in the UK, call us on our unforgettable freefone number: 0800-LONDON. Alternatively call 020 7437 4370. Or if you prefer, we can ring you back wherever you are in the world. You may also email us or use our live chat interface. Details of how to contact us appear on the top right of this page.



For the past 15 years we have been based in the very centre of London in the thick of the action; allowing us to serve you best.


Our network

We have built our own unique network which connects us directly to the suppliers we work with. This allows us to see live availability (not allocations) and place bookings instantly with the reservations systems of the services we book for you.


Free extras

We go the extra mile to ensure you get the best deals in the market. The lowest hotel rates guaranteed, the best products and services, handpicked and reviewed continuously, as well as our unique free gifts package which you receive with your booking including exclusive offers and huge discounts on great things in London town.


15 years experience was London's first full service internet site for visitors to London starting over 15 years ago. Our commitment to customer service and our local expertise has developed trust and loyalty with our users over the years and we look forward to helping you plan your visit.


Your best friend in London

We fully appreciate how important your trip to London is to you, and we know that through our enthusiasm and knowledge of this huge city we can help ensure you have a great time. Your loyalty means a lot to us and we are honored to assist you as your best friend in London.



Phone us from the UK:
020 7437 4370
Or we can call you for free
Call me back



Write to the London Experts


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90 Long Acre
Covent Garden


What our customers are saying about ...

I was impressed by the ease of booking and the accommodation- all the staff were friendly and helpful. I will use your services again.

Paul UK


Your service finding a hotel at the last minute was excellent. The gentleman who helped me took a huge weight off my shoulders. Thank you!



My stay was fantastic!



We’ve always been faithfull to - very good services !

Laura France


You truly have a superb website, and now I see that your customer service merits high praise as well.

Paul France


It's really so comforting dealing with you, you are great. thank you :)

Haneen Saudi Arabia


We get to London quite frequently, but our last trip was the first time in a long while that we\'ve been during the Christmas season. While our trip was rather short, we still managed to fit in loads...all thanks to your hard work.

Susana New Jersey, USA


Many thanks for all of your assistance. We have now found accommodation and I will certainly contact you first of all with regard to our future accommodation requirements in London.

Roger England, UK


Thank you as always!The hotel was Fab! Would definitely stay there again - so convenient for tube.

Ingrid USA


Thank You for your help, it is really helpful!

Beata Poland


...Fabulous and super and we think you are great!

Timothy NJ, USA


I would not hestitate to recommend London and would like to thank you for keeping me up to date on how things were going.

Ruth France


I just want to say again how pleased we were with the service that you and everyone in LondonTown offered us. It made our travels so much easier and took all the stress out of making and following up with all the arrangements! The hotel was outstanding and the door to door airport service was a nice luxury. I have spoken highly already to all that asks and will continue to recommend your service to those who are interested in travelling to your wonderful city!

Mike Canada



John Canada


Your help has taken a huge weight off my shoulders and I can't describe how much this means to me. You went out of your way to help me and it is so rare that this happens so thank you!!



I've been to London twice now and you guys always find me a hotel near the location i request for.

Martin USA


Thanking you so very much. Your service is fabulous!!! I will certainly use again for hotel bookings and recommend to family and friends.

Sharon Arizona, USA answered all my prayers when booking a 3 weeks trip to London!

Brian USA


Thank you, I love your news about London!

Simona Italy


Very happy with the service - I spoke to a very helpful young lady! Thank you.


Call now: hotel deals 0207 420 4960