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A beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.
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Further articles featuring SAID on LondonTown.com
Plan the perfect year in the capital with our pick of the best events in London 2021. From January to December, every month boasts an impressive line-up of entertainment. So take a look at our guide and be sure not to miss a thing.
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London > Hotels > Luxury Chain Hotel
35 Charles Street, W1J | 11 minutes from SAID
Typically for this aristocratic part of town, a discreet entrance leads to a thoroughly luxurious interior. Muted colours and marble floors give the sense of an ... More
London > Hotels > Luxury Chain Hotel
5 Curzon Street, W1J | 11 minutes from SAID
Dating back to 1913, The Washington Mayfair Hotel successfully blends historic art deco with modern design. Located in the premier commercial and cultural centre of London, ... More
London > Hotels > Mid-Range Chain Hotel
15 Montague Street, WC1B | 13 minutes from SAID
Overlooking the gardens of Montague Garden Square, this sedate hotel has a peaceful feel even though the British Museum is right next door and Covent Garden's ... More
London > Restaurants > Cafes and Delis
35 Broadwick Street, Soho, London W1F | 1 minute from SAID
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
London > Restaurants > Cafes and Delis
39 Beak Street, Soho, London W1F | 1 minute from SAID
With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy ... More
London > Restaurants > Cafes and Delis
17 Berwick Street, Soho, London W1F | 2 minutes from SAID
Frequently featured in 'top ten' lists for the best coffee shops in London, Flat White, in Berwick Street, Soho, is a small, noisy, friendly cafe ... More
London > Restaurants > Pan-Asian restaurants
53 Lexington Street, W1F | 1 minute from SAID
After proving popular at Netil Market, BAO was given its first permanent home in Soho, serving its steamed milk buns and Taiwanese cuisine to ... More
London > Restaurants > Vegetarian restaurants
45 Lexington Street, Soho, London W1F | 1 minute from SAID
Established in 1988, Mildreds is a Soho institution that has gone from strength to strength, worth a visit whether you're vegetarian or not. They have a ... More
London > Restaurants > Modern European restaurants
46 Lexington Street, Soho, London W1F | 1 minute from SAID
Widely regarded as "the most romantic restaurant in London", the rustic wooden furniture, cosy booths and dim lighting certainly make Andrew Edmunds a great place for ... More
London > Events > Theatre Dates: 25th September 2021 to 13th February 2022 - Various Times
SAID, 51 Shaftesbury Avenue, W1D | 3 minutes from SAID
Alain Boublil and Claude-Michel Schonberg's long-running musical adaptation of Victor Hugo's revolutionary novel of tragedy and loss plays out a doomed romance against the backdrop of ...More
London > Events > Theatre Dates: 7th August 2021 to 13th February 2022 - Various Times
SAID, 28 Old Compton Street, W1D | 5 minutes from SAID
Step in time with Zizi Strallen as Mary Poppins and Charlie Stemp as chimney sweep Bert in Richard Eyre's revival of the multi-award-winning musical with music ...More
London > Events > Theatre Dates: 1st July 2021 to 8th January 2022 - Various Times
SAID, 268-269 Tottenham Court Road, W1T | 8 minutes from SAID
Scott Schwartz directs a biblical musical based on the DreamWorks Animation film, which includes the Oscar-winning song When You Believe, with music and lyrics by Stephen ...More
London > Entertainment > Theatres
Walker's Court, W1F | 2 minutes from SAID
Fawn James, granddaughter of entertainment impresario Paul Raymond, who opened the original Boulevard Theatre as the Revuebar in 1958 ... More
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 3 minutes from SAID
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
London > Entertainment > Theatres
Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
From the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ... More
London > Attractions > Art Galleries
147 Wardour Street, W1F | 2 minutes from SAID
Founded in 2013 by two young artists, Unit London was born from a desire to break down the barriers of elitism and ... More
London > Attractions > Art Galleries
Brewer Street, Soho, London W1F | 3 minutes from SAID
A new gallery space dedicated to light art. ... More
London > Attractions > Art Galleries
5-8 Lower John Street, W1F | 3 minutes from SAID
Described by The Guardian as the "gallerist with the golden touch" New Yorker Marian Goodman is the "most respected dealer" in that ... More
London > Shopping > Opticians
61 Broadwick Street, W1F | 1 minute from SAID
British eyewear brand Finlay & Co creates stylish sunglasses using the long-established techniques of eyewear artisans in the foothills of the Italian Alps, ... More
London > Shopping > Delicatessens
43 Lexington Street, Soho, London W1F | 1 minute from SAID
The whole leg of ham hanging in the window and butcher's block inside instantly indicate that what you get at this upmarket deli is fresh, quality ... More
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 7 minutes from SAID
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 9 minutes from SAID
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 10 minutes from SAID
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
London > Leisure > Health and Beauty
Unit 2.4-2.6 Kingly Court, Soho, London W1B | 2 minutes from SAID
On the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ... More
London > Leisure > Health and Beauty
1 Kingly Court, Soho, London W1B | 2 minutes from SAID
All therapists at The Beauty Lounge in Kingly Court work in the media, fashion and beauty industry so when you go for a make-up leseson you'll ... More
London > Nightlife > Bars
58 Poland Street, W1F | 1 minute from SAID
Hidden behind a door with a blindfolded pig's head on it and above Jason Atherton's Michelin-starred restaurant, Social Eating House, is award-winning, speakeasy-style bar, ... More
Meeting venue hire near SAID
London > Business > Venue Hire
68 Dean Street, Soho, London W1D | 3 minutes from SAID
This stylish private house in Soho is suitable for photo shoots, meetings, press events, filming and for a limited range of social events such as dinners ... More
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 6 minutes from SAID
... More
London > Business > Venue Hire
Burlington House, Piccadilly, Mayfair, London W1J | 6 minutes from SAID
Lord Burlington's spectacular London palace is home to the Royal Academy of Arts, a set of galleries that houses the country's premier art school and a ... More
Also in Broadwick Street
Our recommendations in the same street as SAID
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Hotels Near SAID What's On Today Near Said Les Miserables Theatre | Until 13th February 2022 Sondheim Theatre 3 minutes walk from Said Alain Boublil and Claude-Michel Schonberg's long-running musical adaptation of Victor Hugo's revolutionary novel of tragedy and loss plays out a ...More Get Up, Stand Up! The Bob Marley Musical Theatre | Until 3rd April 2022 Lyric Shaftesbury Avenue 4 minutes walk from Said Clint Dyer directs a celebration of the life of the music superstar from humble beginnings in the hills of rural ...More Mary Poppins Theatre | Until 13th February 2022 Prince Edward Theatre 5 minutes walk from Said Step in time with Zizi Strallen as Mary Poppins and Charlie Stemp as chimney sweep Bert in Richard Eyre's revival ...More Life Of Pi Theatre | Until 27th February 2022 Wyndham's Theatre 8 minutes walk from Said Max Webster directs the West End transfer of Lolita Chakrabarti's stage adaptation of the novel by Yann Martel about a ...More The Prince Of Egypt Theatre | Until 8th January 2022 Dominion Theatre 8 minutes walk from Said Scott Schwartz directs a biblical musical based on the DreamWorks Animation film, which includes the Oscar-winning song When You Believe, ...More The Drifters Girl Theatre | Until 26th March 2022 Garrick Theatre 9 minutes walk from Said Beverley Knight plays Faye Treadwell, manager of The Drifters, in the world premiere staging of a musical about the woman ...More The Ocean At The End Of The Lane Theatre | Until 12th February 2022 Duke of York's Theatre 9 minutes walk from Said Alex returns to the old Sussex farmhouse of his youth and recalls a battle against dark, ancient forces with his ...More  Fourth Plinth: Heather Phillipson THE END Exhibitions | Until 26th March 2022 Trafalgar Square 10 minutes walk from Said London born artist Heather Philipson puts an ice cream with a cherry on top on The Fourth Plinth in Trafalgar ...More Jersey Boys Theatre | Until 2nd January 2022 Trafalgar Studios 12 minutes walk from Said A return to the West End for the award-winning jukebox musical charting the rise and eventual break-up of 1960s rock'n'roll ...More Andrew Lloyd Webber's Cinderella Theatre | Until 13th February 2022 Gillian Lynne Theatre 12 minutes walk from Said The fairy tale heroine shall go the royal ball when Laurence Connor directs a musical comedy with a book by ...More 
Hotels near SAID
From cheap budget places to stay to luxury 5 star hotels see our deals for SAID hotels, including The Montague on the Gardens from 0% off. |
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