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A beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.
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LondonTown.com - SAID Location Map
Further articles featuring SAID on LondonTown.com
Discover what's on in London 2021 with our comprehensive guide to the best events. From theatre to art and music to sport, London 2021 has something for everyone - so read on to find out what London town has to offer.
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London > Hotels > Luxury Chain Hotel
19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
London > Hotels > Mid-Range Chain Hotel
10 Carlisle Street, W1D | 3 minutes from SAID
Promising 'the bill you pay at check-out is what you thought you'd pay when you checked in', the Nadler Hotels specialise in stylish, affordable accommodation. The ... More
London > Apartment > Apartment
5 Maddox Street, W1S | 4 minutes from SAID
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
London > Restaurants > Cafes and Delis
35 Broadwick Street, Soho, London W1F | 1 minute from SAID
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
London > Restaurants > Cafes and Delis
39 Beak Street, Soho, London W1F | 1 minute from SAID
With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy ... More
London > Restaurants > Cafes and Delis
17 Berwick Street, Soho, London W1F | 2 minutes from SAID
Frequently featured in 'top ten' lists for the best coffee shops in London, Flat White, in Berwick Street, Soho, is a small, noisy, friendly cafe ... More
London > Restaurants > Pan-Asian restaurants
53 Lexington Street, W1F | 1 minute from SAID
After proving popular at Netil Market, BAO was given its first permanent home in Soho, serving its steamed milk buns and Taiwanese cuisine to ... More
London > Restaurants > Vegetarian restaurants
45 Lexington Street, Soho, London W1F | 1 minute from SAID
Established in 1988, Mildreds is a Soho institution that has gone from strength to strength, worth a visit whether you're vegetarian or not. They have a ... More
London > Restaurants > Modern European restaurants
46 Lexington Street, Soho, London W1F | 1 minute from SAID
Widely regarded as "the most romantic restaurant in London", the rustic wooden furniture, cosy booths and dim lighting certainly make Andrew Edmunds a great place for ... More
London > Events > Theatre Dates: 1st March to 4th September 2021 - Various Times
SAID, 16 Denman Street, W1D | 3 minutes from SAID
Aimie Atkinson plays Vivian Ward and Danny Mac is Edward Lewis in the romantic musical based on the 1990 film, with a book by Garry Marshall ...More
London > Events > Theatre Dates: 2nd March to 18th April 2021 - Various Times
SAID, Shaftesbury Avenue, W1D | 4 minutes from SAID
Toby Marlow and Lucy Moss' playful musical history lesson about Henry VIII and his six wives, which puts the spotlight firmly on the fates of Catherine ...More
London > Events > Comedy Dates: Friday 5th March 2021 - 7pm
SAID, 6 Leicester Place, WC2H | 6 minutes from SAID
Alex Lowe performs as the hapless clairvoyant, medium and psychic, a character created for Peter Kay's Phoenix Nights....More
London > Entertainment > Theatres
Walker's Court, W1F | 2 minutes from SAID
Fawn James, granddaughter of entertainment impresario Paul Raymond, who opened the original Boulevard Theatre as the Revuebar in 1958 ... More
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 3 minutes from SAID
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
London > Entertainment > Theatres
Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
From the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ... More
London > Attractions > Art Galleries
147 Wardour Street, W1F | 2 minutes from SAID
Founded in 2013 by two young artists, Unit London was born from a desire to break down the barriers of elitism and ... More
London > Attractions > Art Galleries
Brewer Street, Soho, London W1F | 3 minutes from SAID
A new gallery space dedicated to light art. ... More
London > Attractions > Art Galleries
5-8 Lower John Street, W1F | 3 minutes from SAID
Described by The Guardian as the "gallerist with the golden touch" New Yorker Marian Goodman is the "most respected dealer" in that ... More
London > Shopping > Opticians
61 Broadwick Street, W1F | 1 minute from SAID
British eyewear brand Finlay & Co creates stylish sunglasses using the long-established techniques of eyewear artisans in the foothills of the Italian Alps, ... More
London > Shopping > Delicatessens
43 Lexington Street, Soho, London W1F | 1 minute from SAID
The whole leg of ham hanging in the window and butcher's block inside instantly indicate that what you get at this upmarket deli is fresh, quality ... More
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 7 minutes from SAID
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 9 minutes from SAID
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 10 minutes from SAID
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
London > Leisure > Health and Beauty
Unit 2.4-2.6 Kingly Court, Soho, London W1B | 2 minutes from SAID
On the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ... More
London > Leisure > Health and Beauty
1 Kingly Court, Soho, London W1B | 2 minutes from SAID
All therapists at The Beauty Lounge in Kingly Court work in the media, fashion and beauty industry so when you go for a make-up leseson you'll ... More
London > Nightlife > Bars
58 Poland Street, W1F | 1 minute from SAID
Hidden behind a door with a blindfolded pig's head on it and above Jason Atherton's Michelin-starred restaurant, Social Eating House, is award-winning, speakeasy-style bar, ... More
Meeting venue hire near SAID
London > Business > Venue Hire
68 Dean Street, Soho, London W1D | 3 minutes from SAID
This stylish private house in Soho is suitable for photo shoots, meetings, press events, filming and for a limited range of social events such as dinners ... More
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 6 minutes from SAID
... More
London > Business > Venue Hire
Burlington House, Piccadilly, Mayfair, London W1J | 6 minutes from SAID
Lord Burlington's spectacular London palace is home to the Royal Academy of Arts, a set of galleries that houses the country's premier art school and a ... More
Also in Broadwick Street
Our recommendations in the same street as SAID
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Hotels Near SAID What's On Today Near Said Pretty Woman: The Musical Theatre | Until 4th September 2021 Piccadilly Theatre 3 minutes walk from Said Aimie Atkinson plays Vivian Ward and Danny Mac is Edward Lewis in the romantic musical based on the 1990 film, ...More Six The Musical Theatre | Until 18th April 2021 Lyric Shaftesbury Avenue 4 minutes walk from Said Toby Marlow and Lucy Moss' playful musical history lesson about Henry VIII and his six wives, which puts the spotlight ...More Adam Kay: This Is Going To Hurt Comedy | Until 7th March 2021 Palace Theatre 6 minutes walk from Said Adam reads aloud unsettling entries from his diary as a junior doctor and intersperses the anecdotes with songs....More  Fourth Plinth: Heather Phillipson THE END Exhibitions | Until 26th March 2022 Trafalgar Square 10 minutes walk from Said London born artist Heather Philipson puts an ice cream with a cherry on top on The Fourth Plinth in Trafalgar ...More  Hello, Dolly! Theatre | Until 6th March 2021 Adelphi Theatre 12 minutes walk from Said Multi Olivier and BAFTA Award winning Imelda Staunton plays meddlesome socialite turned matchmaker Dolly Levi, taking the title role in ...More Songs For A New World Theatre | Until 14th March 2021 Vaudeville Theatre 12 minutes walk from Said Seimi Campbell directs David Hunter, Rachel John, Cedric Neal and Rachel Tucker in a limited West End run of Jason ...More  The Woman In Black Theatre | Until 27th March 2021 Fortune Theatre 13 minutes walk from Said One of the less well-known West End fixtures, this adaptation of Susan Hill's gothic novel has been packing out houses ...More  The Play That Goes Wrong Theatre | Until 2nd May 2021 Duchess Theatre 14 minutes walk from Said Presented by the award-winning, international comedy company Mischief Theatre, The Play That Goes Wrong follows the inept and accident prone ...More  Wellcome Collection: Being Human Exhibitions | Until 1st September 2021 Wellcome Collection 17 minutes walk from Said Replacing Medicine Now as a permanent display at the Wellcome Collection, Being Human is a free exhibition which takes a ...More 
Hotels near SAID
From cheap budget accommodation to luxury 5 star suites see our deals for SAID hotels, including The Nadler Soho Hotel from 0% off. |
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