SAID  

 
 
ADDRESS
41 Broadwick Street, Soho, London W1F 9QL
 
 
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OPENING TIMES
10am-6pm daily
 

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SAIDA beacon for Italians in London, Italian chocolate shop SAID was founded in Rome in 1923 and made its way to London 90 years later opening its first London boutique, located in the heart of Soho, in 2013. It's a gorgeous little spot where the walls are covered in silver chocolate molds of all shapes and sizes - stars, shells, rabbits, fish and Easter eggs - and a fire is lit on cold, wintery days. The counter displays large glass jars filled with white, milk and dark chocolate on one side with and a range of hand made truffles on the other. The hot chocolates are certainly worth making a detour for. Kept warm in large glass containers on the back counter, stirred and heated continuously, the traditional Italian dark hot chocolate is rich and dense like a chocolate pudding. But there's chocolate in every form and shape here and the hand crafted chocolates and truffles make for a very indulgent treat while the romantic dim lighting and the roaring fire provide a warm, Italian welcome.

 

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London's Best Events 2021

Discover what's on in London 2021 with our comprehensive guide to the best events. From theatre to art and music to sport, London 2021 has something for everyone - so read on to find out what London town has to offer.

 
THE BEST

Hotels near SAID

Near SAID
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The Courthouse Hotel
London > Hotels > Luxury Chain Hotel
19 - 21 Great Marlborough Street, W1F | 3 minutes from SAID
A swimming pool, spa, fitness room and a range of meeting rooms have been sympathetically accommodated within this historic 5-star Soho hotel. A Grade II listed ... More
 
 
 
The Nadler Soho Hotel
London > Hotels > Mid-Range Chain Hotel
10 Carlisle Street, W1D | 3 minutes from SAID
Promising 'the bill you pay at check-out is what you thought you'd pay when you checked in', the Nadler Hotels specialise in stylish, affordable accommodation. The ... More
 
 
 
No 5 Maddox Street London
London > Apartment > Apartment
5 Maddox Street, W1S | 4 minutes from SAID
Edgy, urban and very hip, these distinguished apartments are a shopper's seventh heaven. Located near Regents Street, Maddox Street is a stylish sanctuary of tranquility offering ... More
 
 
 
 
Editor's Top Pick - Recommended
Pret A Manger
London > Restaurants > Cafes and Delis
35 Broadwick Street, Soho, London W1F | 1 minute from SAID
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
 
 
 
Editor's Top Pick - Recommended
Pure, Soho
London > Restaurants > Cafes and Delis
39 Beak Street, Soho, London W1F | 1 minute from SAID
With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy ... More
 
 
 
Editor's Top Pick - Recommended
Flat White
London > Restaurants > Cafes and Delis
17 Berwick Street, Soho, London W1F | 2 minutes from SAID
Frequently featured in 'top ten' lists for the best coffee shops in London, Flat White, in Berwick Street, Soho, is a small, noisy, friendly cafe ... More
 
 
 
THE BEST

Dining near SAID

Near SAID
Editor's Top Pick - Recommended
BAO, Soho
London > Restaurants > Pan-Asian restaurants
53 Lexington Street, W1F | 1 minute from SAID
After proving popular at Netil Market, BAO was given its first permanent home in Soho, serving its steamed milk buns and Taiwanese cuisine to ... More
 
 
 
Editor's Top Pick - Recommended
Mildreds
London > Restaurants > Vegetarian restaurants
45 Lexington Street, Soho, London W1F | 1 minute from SAID
Established in 1988, Mildreds is a Soho institution that has gone from strength to strength, worth a visit whether you're vegetarian or not. They have a ... More
 
 
 
Editor's Top Pick - Recommended
Andrew Edmunds
London > Restaurants > Modern European restaurants
46 Lexington Street, Soho, London W1F | 1 minute from SAID
Widely regarded as "the most romantic restaurant in London", the rustic wooden furniture, cosy booths and dim lighting certainly make Andrew Edmunds a great place for ... More
 
 
 
THE BEST

Events near SAID

Near SAID
Ongoing
Pretty Woman: The Musical
London > Events > Theatre  Dates: 1st March to 4th September 2021 - Various Times
SAID, 16 Denman Street, W1D | 3 minutes from SAID
Aimie Atkinson plays Vivian Ward and Danny Mac is Edward Lewis in the romantic musical based on the 1990 film, with a book by Garry Marshall ...More
 
 
 
Now On
Six The Musical
London > Events > Theatre  Dates: 2nd March to 18th April 2021 - Various Times
SAID, Shaftesbury Avenue, W1D | 4 minutes from SAID
Toby Marlow and Lucy Moss' playful musical history lesson about Henry VIII and his six wives, which puts the spotlight firmly on the fates of Catherine ...More
 
 
 
On Soon
Clinton Baptiste: In The Paranormalist Returns
London > Events > Comedy  Dates: Friday 5th March 2021 - 7pm
SAID, 6 Leicester Place, WC2H | 6 minutes from SAID
Alex Lowe performs as the hapless clairvoyant, medium and psychic, a character created for Peter Kay's Phoenix Nights....More
 
 
 
THE BEST

Entertainment near SAID

Near SAID
Editor's Top Pick - Recommended
Boulevard Theatre
London > Entertainment > Theatres
Walker's Court, W1F | 2 minutes from SAID
Fawn James, granddaughter of entertainment impresario Paul Raymond, who opened the original Boulevard Theatre as the Revuebar in 1958 ... More
 
 
 
Editor's Top Pick - Recommended
London Palladium
London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 3 minutes from SAID
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More
 
 
 
Editor's Top Pick - Recommended
Gielgud Theatre
London > Entertainment > Theatres
Shaftesbury Avenue, Soho, London W1D | 3 minutes from SAID
From the outside, the Gielgud Theatre is an impressive sight, towering four storeys over Shaftesbury Avenue, its height further emphasized by the turret on top. The ... More
 
 
 
THE BEST

Sights and Attractions near SAID

The best museums, galleries, attractions near SAID
Editor's Top Pick - Recommended
Unit London
London > Attractions > Art Galleries
147 Wardour Street, W1F | 2 minutes from SAID
Founded in 2013 by two young artists, Unit London was born from a desire to break down the barriers of elitism and ... More
 
 
 
Editor's Top Pick - Recommended
Lights Of Soho
London > Attractions > Art Galleries
Brewer Street, Soho, London W1F | 3 minutes from SAID
A new gallery space dedicated to light art. ... More
 
 
 
Editor's Top Pick - Recommended
Marian Goodman Gallery
London > Attractions > Art Galleries
5-8 Lower John Street, W1F | 3 minutes from SAID
Described by The Guardian as the "gallerist with the golden touch" New Yorker Marian Goodman is the "most respected dealer" in that ... More
 
 
 
THE BEST

Shopping near SAID

The best shops and markets near SAID
Editor's Top Pick - Recommended
Finlay London
London > Shopping > Opticians
61 Broadwick Street, W1F | 1 minute from SAID
British eyewear brand Finlay & Co creates stylish sunglasses using the long-established techniques of eyewear artisans in the foothills of the Italian Alps, ... More
 
 
 
Editor's Top Pick - Recommended
Fernandez and Wells Food & Wine
London > Shopping > Delicatessens
43 Lexington Street, Soho, London W1F | 1 minute from SAID
The whole leg of ham hanging in the window and butcher's block inside instantly indicate that what you get at this upmarket deli is fresh, quality ... More
 
 
 
Editor's Top Pick - Recommended
Oasis
London > Shopping > Ladies Fashion
12-14 Argyll Street, Soho, London W1F | 1 minute from SAID
Female fashion retail chain. Oasis sells stylish but fun clothes produced by the in-house design team.... More
 
 
 
THE BEST

Education near SAID

Near SAID
Editor's Top Pick - Recommended
Cookery School
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 7 minutes from SAID
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
 
 
 
Editor's Top Pick - Recommended
The London Film School
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 9 minutes from SAID
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
 
 
 
Editor's Top Pick - Recommended
L'Atelier des Chefs
London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 10 minutes from SAID
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More
 
 
 
THE BEST

Leisure near SAID

SAID gyms, sporting activities, health & beauty and fitness.
Editor's Top Pick - Recommended
Urban Golf Soho
London > Leisure > Golf
33 Great Pulteney Street, Soho, London W1F | 2 minutes from SAID
OK, so you may not be able to soak up the rays on this indoor course but it's a brilliant idea that has been stylishly executed. ... More
 
 
 
Editor's Top Pick - Recommended
Triyoga Soho
London > Leisure > Health and Beauty
Unit 2.4-2.6 Kingly Court, Soho, London W1B | 2 minutes from SAID
On the second floor of the Kingly Court complex off Carnaby Street, Triyoga offers busy city people a refuge where they can centre themselves. One of ... More
 
 
 
Editor's Top Pick - Recommended
The Beauty Lounge
London > Leisure > Health and Beauty
1 Kingly Court, Soho, London W1B | 2 minutes from SAID
All therapists at The Beauty Lounge in Kingly Court work in the media, fashion and beauty industry so when you go for a make-up leseson you'll ... More
 
 
 
THE BEST

Pubs near SAID

The best pubs near London SAID.
Editor's Top Pick - Recommended
Endurance
London > Restaurants > Gastropub
90 Berwick Street,, Soho, London W1F | 1 minute from SAID
... More
 
 
 
Editor's Top Pick - Recommended
The Toucan
London > Nightlife > Pubs
19 Carlisle Street, Soho, London W1D | 4 minutes from SAID
This is not so much a restaurant as a tiny atmospheric Irish bar. Having grown out of its minuscule basement into the bar upstairs it's always ... More
 
 
 
Editor's Top Pick - Recommended
The Blue Posts
London > Nightlife > Pubs
28 Rupert Street, Soho, London W1D | 4 minutes from SAID
Across the road from Chinatown, a pub had stood on the site of The Blue Posts at 28 Rupert Street since 1739. ... More
 
 
 
THE BEST

Nightlife near SAID

SAID clubs, bars, cabaret nights, casinos and interesting nightlife.
Editor's Top Pick - Recommended
Milk & Honey
London > Nightlife > Bars
61 Poland Street, Soho, London W1F | 1 minute from SAID
With no number on its door, no name emblazoned outside, a ring-before-you-arrive guest policy, an underground location and some rather interesting house rules, this bar oozes ... More
 
 
 
Editor's Top Pick - Recommended
Vinoteca Soho
London > Nightlife > Wine Bars
53-55 Beak Street, Soho, London W1F | 1 minute from SAID
Since opening their first Vinoteca in 2005 in Farringdon's St John Street, Brett Woonton, Charlie Young and Elena Ares have quenched a thirst for wine bars ... More
 
 
 
Editor's Top Pick - Recommended
The Blind Pig at Social Eating House
London > Nightlife > Bars
58 Poland Street, W1F | 1 minute from SAID
Hidden behind a door with a blindfolded pig's head on it and above Jason Atherton's Michelin-starred restaurant, Social Eating House, is award-winning, speakeasy-style bar, ... More
 
 
 
THE BEST

Meeting venue hire near SAID

Where to have your meeting, conference, exhibition, private dining or training course near SAID.
Editor's Top Pick - Recommended
68 Dean Street
London > Business > Venue Hire
68 Dean Street, Soho, London W1D | 3 minutes from SAID
This stylish private house in Soho is suitable for photo shoots, meetings, press events, filming and for a limited range of social events such as dinners ... More
 
 
 
Editor's Top Pick - Recommended
The Sanderson Hotel
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 6 minutes from SAID
... More
 
 
 
Editor's Top Pick - Recommended
Royal Academy of Arts
London > Business > Venue Hire
Burlington House, Piccadilly, Mayfair, London W1J | 6 minutes from SAID
Lord Burlington's spectacular London palace is home to the Royal Academy of Arts, a set of galleries that houses the country's premier art school and a ... More
 
 
 
 

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What's On Today

Near Said

 
 
 
Pretty Woman: The Musical
Theatre | Until 4th September 2021 

Piccadilly Theatre 3 minutes walk from Said

Aimie Atkinson plays Vivian Ward and Danny Mac is Edward Lewis in the romantic musical based on the 1990 film, ...More

Six The Musical
Theatre | Until 18th April 2021 

Lyric Shaftesbury Avenue 4 minutes walk from Said

Toby Marlow and Lucy Moss' playful musical history lesson about Henry VIII and his six wives, which puts the spotlight ...More

Adam Kay: This Is Going To Hurt
Comedy | Until 7th March 2021 

Palace Theatre 6 minutes walk from Said

Adam reads aloud unsettling entries from his diary as a junior doctor and intersperses the anecdotes with songs....More

Fourth Plinth: Heather Phillipson THE END
Fourth Plinth: Heather Phillipson THE END
Exhibitions | Until 26th March 2022 

Trafalgar Square 10 minutes walk from Said

London born artist Heather Philipson puts an ice cream with a cherry on top on The Fourth Plinth in Trafalgar ...More

 
Hello, Dolly!
Hello, Dolly!
Theatre | Until 6th March 2021 

Adelphi Theatre 12 minutes walk from Said

Multi Olivier and BAFTA Award winning Imelda Staunton plays meddlesome socialite turned matchmaker Dolly Levi, taking the title role in ...More

 
Songs For A New World
Theatre | Until 14th March 2021 

Vaudeville Theatre 12 minutes walk from Said

Seimi Campbell directs David Hunter, Rachel John, Cedric Neal and Rachel Tucker in a limited West End run of Jason ...More

The Woman In Black
The Woman In Black
Theatre | Until 27th March 2021 

Fortune Theatre 13 minutes walk from Said

One of the less well-known West End fixtures, this adaptation of Susan Hill's gothic novel has been packing out houses ...More

 
The Play That Goes Wrong
The Play That Goes Wrong
Theatre | Until 2nd May 2021 

Duchess Theatre 14 minutes walk from Said

Presented by the award-winning, international comedy company Mischief Theatre, The Play That Goes Wrong follows the inept and accident prone ...More

 
Wellcome Collection: Being Human
Wellcome Collection: Being Human
Exhibitions | Until 1st September 2021 

Wellcome Collection 17 minutes walk from Said

Replacing Medicine Now as a permanent display at the Wellcome Collection, Being Human is a free exhibition which takes a ...More

 
 
 
 
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