Pure, Fitzrovia
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With salads, wraps, soups and flatbreads made fresh on site every day, each of the Pure outlets provide the opportunity to enjoy a quick but healthy lunch. This Fitzrovia branch is one of six central London locations, with others in Covent Garden, Soho, Bank, Moorgate and Canary Wharf. The menu changes seasonally but there's always a good range of generously portioned salads, with options including jerk chicken, smoked mackerel and duck orange; hearty flatbreads, with fillings such as lemon dressed smoked salmon and slow cooked pulled ham; and wraps ranging from the classic chicken Caesar to BBQ pulled pork. There's also a daily changing hot food menu, a number of tempting sides and desserts, and a range of freshly squeezed juices and smoothies. All food is packed at the time of ordering to allow for customisation and delivery is available for orders over £35 - making it the ideal option for office catering. With such an extensive menu and a refreshing balance between healthy and tasty, Pure means city workers need never suffer a soggy sandwich again.
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Pure, Fitzrovia
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Find out the best London 2019 events with our comprehensive guide to the top entertainment in the city throughout the year. From January through to December, 2019 is packed with unmissable events - so read on to get the best out of London town.
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London > Hotels > Luxury Chain Hotel
50 Berners Street, W1T | 3 minutes from Pure, Fitzrovia
Slick design, statement furniture and modern fittings, this is what you get from the Schrager-Starck design partnership. From the funky lobby and the bar (very busy ... More
London > Hotels > Mid-Range Chain Hotel from £83 41% off
11-13 Bayley Street, WC1B | 3 minutes from Pure, Fitzrovia
The idea behind the first class service at this hotel is to offer guests a personal touch and inspiration for creative minds. With cutting edge design ... More
London > Hotels > Mid-Range Chain Hotel from £106 35% off
21 Gower Street, WC1E | 5 minutes from Pure, Fitzrovia
Thick carpets, antique furniture, free-standing claw-foot baths and delicate floral fabrics create an atmosphere of intimate country house elegance throughout this 49-room boutique hotel owned by ... More
London > Restaurants > Cafes and Delis
1 Charlotte Place, Fitzrovia, London W1T | 1 minute from Pure, Fitzrovia
Pret sells up market fast food, hand made from natural ingredients, to take away or eat on site, in its trademark no nonsense chrome interiors. The ... More
London > Restaurants > Cafes and Delis
2 Charlotte Street, Fitzrovia, London W1T | 2 minutes from Pure, Fitzrovia
Nero is probably the best of the Capital’s coffee shop chains. Offers a wide range of authentic Italian coffee in a pleasant relaxed environment. Snacks include ... More
London > Restaurants > Cafes and Delis
64 Tottenham Court Road, Fitzrovia, London W1T | 2 minutes from Pure, Fitzrovia
It all started with a loaf. Not just any loaf. Belgian chef Alain Coumont was intent on creating the perfect mix of water, flour and salt. ... More
London > Restaurants > Japanese restaurants
37 Charlotte Street, Fitzrovia, London W1T | 1 minute from Pure, Fitzrovia
Roka is a truly outstanding Japanese restaurant a few minutes walk from Tottenham Court Road. The food is exceptional, service discreet and friendly, and in the ... More
London > Restaurants > Japanese restaurants
37 Charlotte Street, Fitzrovia, London W1T | 1 minute from Pure, Fitzrovia
Roka's dimly lit, stylish basement bar is more seductive than the glass and metal restaurant upstairs and serves the same world class Japanese menu. The decor ... More
London > Restaurants >
13 Charlotte Place, Fitzrovia, London W1T | 1 minute from Pure, Fitzrovia
Tucked away down a lane off Goodge Street, Lantana [lan-tan-uh] is a trendy Australian cafe named after a hardy weed that thrives in unlikely environments - ... More
London > Events > Exhibitions Dates: 25th September to 22nd November 2019
Pure, Fitzrovia, 14 Bedford Square, WC1B | 5 minutes from Pure, Fitzrovia
Be transported to the Italian coastline as Strazzanti, the supper club founded by Emilia Strazzanti, brings squid, prawns and pasta paired with Peroni to central London. ...More
London > Events > Theatre Dates: 6th September to 2nd November 2019
Pure, Fitzrovia, 268-269 Tottenham Court Road, W1T | 6 minutes from Pure, Fitzrovia
Based on the smash-hit movie starring Tom Hanks, Big the Musical is a heart-warming show about 12 year-old Josh Baskin who longs to be big and ...More
London > Events > Exhibitions Dates: Thursday 24th October 2019 - 6.30pm
Pure, Fitzrovia, 82 Gower Street, WC1E | 6 minutes from Pure, Fitzrovia
With her new book Trans Power, Juno Roche asks some of the most influential people from the LGBTQ+ community: 'What does it mean to be trans?' ...More
London > Entertainment > Comedy Clubs
25 Rathbone Place, Fitzrovia, London W1T | 3 minutes from Pure, Fitzrovia
Stop at The Wheatsheaf on Rathbone Place and you'll be having a pint where people like George Orwell, Anthony Burgess and Dylan Thomas have stopped and ... More
London > Entertainment > Theatres
Malet Street, WC1E | 6 minutes from Pure, Fitzrovia
RADA's 160-seat Jerwood Vanbrugh Theatre. ... More
London > Entertainment >
1 Soho Square, Soho, London W1D | 6 minutes from Pure, Fitzrovia
Popular lunchtime spot in the heart of London's media industry, Soho Square is located at the centre of Soho and provides a ... More
Sights and Attractions near Pure, Fitzrovia
London > Attractions > Attractions for Kids
1 Scala Street, Fitzrovia, London W1T | 2 minutes from Pure, Fitzrovia
Crammed inside two townhouses (one 18th, the other 19th century) on a pretty sidestreet you'll find this historic haven for toys of all kinds. Named after ... More
London > Attractions > Historic Buildings
Fitzroy Place, Pearson Square (off Mortimer St), W1T | 2 minutes from Pure, Fitzrovia
The beautifully restored Fitzrovia Chapel, formerly at Middlesex Hospital, underwent a two million pound restoration and reopened in 2015, unveiled to the public for ... More
London > Attractions > Art Galleries
26 Store Street, Bloomsbury, London WC1E | 4 minutes from Pure, Fitzrovia
Open to the public as well as construction professionals, The Building Centre houses a permanent exhibition of a 1:1500 scale model of Central London. Current major ... More
London > Shopping > Art and Design
74 Newman Street, Fitzrovia, London W1T | 2 minutes from Pure, Fitzrovia
Paradise Row was opened in October 2006 by Nick Hackworth, an art critic for the Evening Standard for some seven years. The gallery, part of a ... More
London > Shopping > Ladies Fashion
5 Percy Street, Fitzrovia, London W1T | 2 minutes from Pure, Fitzrovia
Almost Famous started out selling limited runs of classy denim, but this flagship store marks their expansion into a whole range of elegant ladies clothes. Born ... More
London > Shopping > Musician Supplies
24 Rathbone Place, Fitzrovia, London W1T | 3 minutes from Pure, Fitzrovia
This busy musical curios shop has London's best choice of folk instruments and a large range of guitars, accordions, recorders, bongo drums and other percussion instruments. ... More
London > Education > Adult Education
18-22 Chenies Street, WC1E | 4 minutes from Pure, Fitzrovia
One of three RADA sites across London, this Chenies Street building contains rehearsal rooms, the finance department, RADA Enterprises, the RADA Marketing department, ... More
London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 6 minutes from Pure, Fitzrovia
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More
London > Education > Universities and Colleges
Thornhaugh Street, Russell Square, Bloomsbury, London WC1H | 7 minutes from Pure, Fitzrovia
The School of Oriental and African Studies (SOAS) is among the best schools for the studies of foreign cultures and languages in the world. In fact, ... More
Leisure near Pure, Fitzrovia
London > Leisure >
25-33 Berners Street, W1T | 2 minutes from Pure, Fitzrovia
Drop in and pay-as-you-go, Frame offers flexibility and fun workouts, from sweat drenched cardio to mindful meditation. Doing the gym differently, Frame puts you through ... More
London > Leisure > Health and Beauty
The Sanderson, 50 Berners Street, Fitzrovia, London W1T | 3 minutes from Pure, Fitzrovia
Walking into the clean white space that is the Agua Spa at The Sanderson is instantly calming, relaxing and heavenly. There are 14 private treatment rooms, ... More
London > Leisure > Parks and Gardens
Fitzroy Square, Fitzrovia, London W1T | 6 minutes from Pure, Fitzrovia
Fitzroy Square is one of London's finest squares and the only London square designed by Robert Adam. It is named after Charles Fitzroy, 4th Duke of ... More
London > Restaurants > Gastropub
77a Wells Street, Fitzrovia, London W1T | 3 minutes from Pure, Fitzrovia
Gastropub... More
Nightlife near Pure, Fitzrovia
London > Nightlife > Bars
48 Newman Street, W1T | 1 minute from Pure, Fitzrovia
Taking inspiration from intrepid traveller, Phileas Fogg, Mr Fogg's House of Botanicals takes you on a sensory journey to ... More
London > Nightlife > Wine Bars
25 Charlotte Street, W1T | 1 minute from Pure, Fitzrovia
The second Vagabond store, following on from the original wine bar in Fulham, can be found in ... More
Meeting venue hire near Pure, Fitzrovia
London > Business > Venue Hire
30 Rathbone Street, Fitzrovia, London W1T | 1 minute from Pure, Fitzrovia
Centrally located in Fitzrovia, it's a short walk from The Rathbone to Oxford Street, Soho and London's theatre district. With high speed wireless broadband available in ... More
London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 3 minutes from Pure, Fitzrovia
... More
London > Business > Venue Hire
23-28 Great Russell Street, Bloomsbury, London WC1B | 7 minutes from Pure, Fitzrovia
Based at Congress House, the headquarters of the Trades Union Congress, the Congress Centre offers several meeting and conference rooms for hire within an architecturally-renowned Grade ... More
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Hotels Near Pure, Fitzrovia What's On Today Near Pure, Fitzrovia  Strazzanti Sicilian Supper Club: Al Mare Exhibitions | Until 22nd November 2019 The Collective 5 minutes walk from Pure, Fitzrovia Be transported to the Italian coastline as Strazzanti, the supper club founded by Emilia Strazzanti, brings squid, prawns and pasta ...More Own Your Gender: Amrou Al-Kadhi, Travis Alabanza and Juno Roche Exhibitions | On 24th October 2019 Waterstone's - Gower Street 6 minutes walk from Pure, Fitzrovia With her new book Trans Power, Juno Roche asks some of the most influential people from the LGBTQ+ community: 'What ...More  Displays of Power: A Natural History of Empire Exhibitions | Until 7th March 2020 Grant Museum of Zoology 6 minutes walk from Pure, Fitzrovia Taking a closer look at how Empire shaped the Grant Museum of Zoology collections, Displays of Power will make you ...More  Big the Musical Theatre | Until 2nd November 2019 Dominion Theatre 6 minutes walk from Pure, Fitzrovia Based on the smash-hit movie starring Tom Hanks, Big the Musical is a heart-warming show about 12 year-old Josh Baskin ...More  Shot in Soho Exhibitions | Until 9th February 2020 Photographers' Gallery 6 minutes walk from Pure, Fitzrovia Soho, the gritty, colourful cousin to Mayfair, its well heeled neighbour, is continually captured on camera. The Photographers' Gallery celebrates ...More God's Dice Theatre | Until 30th November 2019 Soho Theatre 7 minutes walk from Pure, Fitzrovia David Baddiel's debut play stars Alan Davies as Henry, a physics lecturer whose world fractures after one of his students ...More Siblings: The Siblinginging Comedy | Until 26th October 2019 Soho Theatre 7 minutes walk from Pure, Fitzrovia Character comedy and Gaulier-trained clowning from sisters Maddy and Marine Bye, who unearth a treasure trove of family secrets....More Cassie Workman: Giantess Comedy | Until 2nd November 2019 Soho Theatre 7 minutes walk from Pure, Fitzrovia The multi-award-winning comedian weaves personal stories of self-acceptance and gender identity with music, comedy, storytelling and illustration....More Christmas With Faulty Towers Theatre | Until 15th December 2019 Radisson Blu Edwardian Bloomsbury Street Hotel 7 minutes walk from Pure, Fitzrovia ...More  Faulty Towers: The Original Dining Experience Theatre | Until 15th December 2019 Radisson Blu Edwardian Bloomsbury Street Hotel 7 minutes walk from Pure, Fitzrovia Combine a meal out, the bright lights of the West End and a bellyful of laughs with this globetrotting production ...More New on LondonTown  Winter at Vinegar Yard Seasonal | From 25th October Street food hotspot Vinegar Yard, which sits in the shadow of The Shard, is given ...More  Abigail's Bar Drinking Abigail's Bar is a secret '70s cocktail den with a retro living room design inspired ...More  Other Side Fried Dining The first bricks and mortar restaurant from fried chicken street food favourite Other Side Fried....More Temple of Seitan Camden Dining Catering to vegans who are craving something naughty, Temple of Seitan serves a menu of plant-based junk food....More Temple of Seitan Hackney Dining Catering to vegans who are craving something naughty, Temple of Seitan serves a menu of plant-based junk food....More  Lele's Dining Set up by former Pop Brixton Marketing Director Valentina Fois, Lele's is a vegan café ...More  Folie Dining Taking diners on a journey from Marseille to Portofino through to St Tropez and Nice, ...More  Muse Dining A new venture from acclaimed chef Tom Aikens, Muse offers every guest a chefs' table ...More  Sam's Riverside Dining Overlooking Hammersmith Bridge and part of the redeveloped Riverside Studios, Sam's Riverside is a glamorous ...More  Christmas With Katherine Jenkins Concerts | On 12th December The Welsh singer's Christmas appearance at the Royal ...More  Snarky Puppy Concerts | On 14th November Grammy Award-winning collective fusing rock, jazz and funk elements....More  Royal Opera: Death In Venice Concerts | From 21st November David McVicar directs a brand new Royal Opera ...More  Royal Opera: The Magic Flute Concerts | From 1st November David McVicar's classic production of Mozart's The Magic ...More  Dorrance Dance: Myelination and other works Dance | From 14th November Following the success of ETM: Double Down, performed ...More  Cyrano De Bergerac Theatre | From 27th November James McAvoy returns to the West End starring as the soldier and poet with a ...More  Halloween at King's Cross Seasonal | On 31st October Shining a light on the dance of the dead, the skeleton squad will rise from ...More Worlds Best 50 Bars in London Article The list of the World's 50 Best Bars was revealed in October 2019 and we learned that London has 10 of them. That's more than any other ...More Autumn 2019 in London Feature Summer may be over but that isn't an excuse for hibernating - and why would ...More 
Hotels near Pure, Fitzrovia
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