Immensely popular with glamorous London ladies the relaxed, very girly atmosphere that pervades this place is inspired by the boutiques in Australia. Everything is super-feminine, super-floaty and super-pretty. The very elegant, sequinned party dresses by Alannah Hill are the shops best-sellers – justly so they are absolutely gorgeous. Trelise Cooper and Doo Ri also do a range of sexy, slinky numbers. Apt use of lace, chiffon and wispy material gives them that slightly mystical edge that is so common on the catwalk at the moment. Even if you don’t find anything its just good to pop in and take a look – it’s a beautiful shop.
Party Dresses
Blackout II
51 Endell Street, WC2H
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