Irish model Jasmine Guinness is affectionately known by her family as Jam so when she set up shop with lifelong friend Honey Bowdrey to sell delectable children's toys they easily landed on the perfect sticky-sounding name. Honeyjam came about because the two women couldn't find toys they wanted for their kids. When their favourite toyshop, Tiger Tiger on the Kings Road, shut down Honeyjam was born. Retro toys from the thirties through to the eighties sit alongside vintage toys as well as fair trade, sustainably made and eco-friendly play things. There's everything from educational toys to just plain silly things. The most popular buy in the shop is the toy Aga - which is hardly surprising given the proximity to Notting Hill - but kids will also love the gross jokes and rocking horses, while mums are more likely to be drawn to the pretty clothes and cute little fairy costumes.
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Further articles featuring Honeyjam on LondonTown.com
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Hotels near Honeyjam
London > Hotels > Mid-Range Chain Hotel from £74 34% off
20 Pembridge Gardens, W2 | 11 minutes from Honeyjam
Wrap yourself in Victorian elegance at this exclusive hotel. Located in peaceful residential street close to Notting Hill gate, the shops and nightlife of the West-end ... More
London > Hotels > Budget Chain Hotel from £66 26% off
Off Ilchester Gardens, W2 | 13 minutes from Honeyjam
An attractive, Grade II listed building on a leafy street in Bayswater, this traditional, reasonably priced townhouse B&B was at one time three separate Victorian homes. ... More
London > Events > Kids Events Dates: Sunday 28th and Monday 29th August 2016
Notting Hill, London, W11 | 6 minutes from Honeyjam
Held since 1966, the Notting Hill Carnival was originally a local affair for west London's homesick Caribbean community, this has evolved into Europe's biggest street party. ...More
Entertainment near Honeyjam
London > Entertainment > Live Music
Powis Square, Notting Hill, London W11 | 3 minutes from Honeyjam
This refurbished Victorian church has been converted into a multi-functional venue for arts and exhibitions. Facilities include a dance studio, theatre-style performance space, soundproofed production studio ... More
London > Attractions > Other Attractions
Portobello Road, Notting Hill, London W11 | 1 minute from Honeyjam
The famous Portobello Road antiques and flea market in Notting Hill takes place every Saturday although there are also stalls from Monday to Friday. Running from ... More
London > Attractions > Museums
111-117 Lancaster Road, Notting Hill, London W11 | 5 minutes from Honeyjam
From Cornflakes to Ker-plunk, Spacedust to Spacehoppers, take a nostalgic tour through 200 years of British consumerism with Robert Opie's unique creation. Enter the Museum of ... More
Also in Blenheim Crescent
Our recommendations in the same street as Honeyjam
What's On Today
Exhibitions | Until 31st July 2016
Television Centre 4.45 miles from Honeyjam
It's set for demolition but before the East Tower at Television Centre is reduced to rubble it will this summer ...More
Hotels near Honeyjam
From cheap budget hotels to luxury 5 star hotels see our discounts for Honeyjam hotels, including London Premier Notting Hill from 86% off.