SugarSin
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Covent Garden got a little bit sweeter at the beginning of 2012 with the opening of SugarSin. Run by Swedish sisters Anna and Josefin, the shop has since moved from Long Acre to just down the road on Russell Street and brings with it all the beauty, colour and joy of the original. As pleasing to the eyes as it is to the taste buds, the boldly coloured shop boasts an entire wall of pic n mix as well as shelves stocked full of every type of sweet and chocolate imaginable. From dangerously moreish sea salt fudge to shockingly sour jellies, they've got all the ingredients for true indulgence. As well as familiar favourites, the sisters also pay homage to their Swedish roots and import some Scandinavian goodies. Expect to find lots of Daim bars, Swedish fish, salted liquorice (an acquired taste), and Marabou bars - one of Sweden's most popular chocolate brands that release new seasonal varieties each year. And, not forgetting the original SugarSin rosé and prosecco flavoured cocktail gummies, which are right at home considering the sisters conceived the SugarSin name over a bottle of wine.
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Find out the best London 2017 events with our comprehensive guide to the top entertainment in the city throughout the year. From January through to December, 2017 is packed with unmissable events - so read on to get the best out of London town.
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London > Hotels > Mid-Range Chain Hotel from £83 24% off
Great Queen Street, WC2B | 2 minutes from SugarSin
Well-equipped, comfortable rooms await guests to this elegantly modern hotel in the heart of Theatreland. Set yourself up for the day with a hearty breakfast or ... More
London > Hotels > Luxury Chain Hotel from £141 34% off
Aldwych, WC2B | 3 minutes from SugarSin
Positioned between the City's Square Mile and the thriving West End, this grand, Edwardian Hilton hotel welcomes guests with a patisserie and champagne bar in the ... More
London > Hotels > Mid-Range Chain Hotel from £88 37% off
61 Lincoln's Inn Fields, WC2A | 4 minutes from SugarSin
Lincoln's Inn Fields is the 4th Club Quarters hotel in London. The hotel is an ideal accommodation choice for business and leisure travellers with close links ... More
London > Shopping > Food and Drink Shops
17 Russell Street, Covent Garden, London WC2B | 2 minutes from SugarSin
Belgium's finest export, the first Godiva was opened in Brussels approximately 75 years ago by master chocolatier Joseph Draps and named after the legendary Lady Godiva. ... More
London > Shopping > Food and Drink Shops
17 The Piazza, Covent Garden, London WC2E | 3 minutes from SugarSin
Belgium's finest export, the first Godiva was opened in Brussels approximately 75 years ago by master chocolatier Joseph Draps and named after the legendary Lady Godiva. ... More
London > Shopping > Food and Drink Shops
12 Covent Garden Market, Covent Garden, London WC2E | 3 minutes from SugarSin
From Hand Tied Jasmine Snowdragon Spirals and Dragon Phoenix Pearls to Ceylon Ratnapurna and Lemon Shimmer, there are over 148 different types of tea on offer ... More
London > Shopping > Bicycle Shops
76 Long Acre, Covent Garden, London WC2E | 1 minute from SugarSin
A huge British manufacturing success story, Brompton bikes are a familiar sight on London's city streets. The fold up bikes are not only stylish but portable ... More
London > Shopping > Hair and Grooming
28 Great Queen Street, Covent Garden, London WC2B | 2 minutes from SugarSin
Service is a watchword at this salon, where clients are guaranteed a first-class hairdressing experience. Celebrity coiffeur Worthington personally trains all his staff and standards are ... More
London > Shopping > Florists
29 Great Queen Street, Covent Garden, London WC2B | 2 minutes from SugarSin
Bloomsbury Flowers don't do off-the-peg, so if you want to be in and out in two minutes think again. However, if you want to impress with ... More
London > Events > Theatre Dates: 5th September 2014 to 25th February 2018
SugarSin, Catherine Street, WC2B | 4 minutes from SugarSin
Presented by the award-winning, international comedy company Mischief Theatre, The Play That Goes Wrong follows the inept and accident prone Cornley Polytechnic Drama Society ...More
London > Events > Theatre Dates: 11th February 2016 to 28th October 2017
SugarSin, 210 Shaftesbury Avenue, WC2H | 4 minutes from SugarSin
Telling the story of Berry Gordy, who went from being a featherweight boxer to Motown music mogul, Motown The Musical transfers from Broadway to the West ...More
London > Events > Theatre Dates: 28th September 2017 to 10th February 2018
SugarSin, 2 Charing Cross Road, WC2H | 7 minutes from SugarSin
Ross Noble, Lesley Joseph and Hadley Fraser lead the cast of Young Frankenstein, Mel Brooks' uproarious musical based on his Oscar-nominated 1974 film about a New ...More
London > Entertainment > Theatres
Drury Lane, Covent Garden, London WC2B | 2 minutes from SugarSin
Although this site has been an entertainment venue since at least the mid-19th century, the New London Theatre only opened its doors in 1973, making it ... More
London > Entertainment > Live Music
170 Drury Lane, Covent Garden, London WC2B | 2 minutes from SugarSin
This new Covent Garden alternative to the West End tourist traps has welcomed the likes of filthy San Franciscan Scott Capurro and TV favourite Andi Osho. ... More
London > Entertainment > Theatres
Russell Street, Covent Garden, London WC2B | 2 minutes from SugarSin
The first theatre built after World War I is an astonishing piece of architecture. Built in 1922-4, it preceded the arrival of the Art Deco and ... More
Sights and Attractions near SugarSin
London > Attractions > Museums
45 Wellington Street, Covent Garden, London WC2E | 3 minutes from SugarSin
The London Film Museum, located on the site of the Theatre Museum in the original Flower Cellars in the heart of Covent Garden, is the second ... More
London > Attractions > Museums
Covent Garden Piazza, Covent Garden, London WC2E | 3 minutes from SugarSin
After a two-year, £22 million refurbishment the London Transport Museum reopened on 22 November 2007 revealing more exhibition space than before. The museum travels back through ... More
London > Attractions > Historic Buildings
Bedford Street, Covent Garden, London WC2E | 4 minutes from SugarSin
Affectionately known as "The Actors' Church", St Paul's in Covent Garden is in the heart of theatreland and has long been associated with the theatre community. ... More
London > Restaurants > Italian restaurants
69 Long Acre, Covent Garden, London WC2E | 1 minute from SugarSin
Borgo Egnazia, a luxury 5 star hotel set within 20 hectares on the coast of Puglia in the heel of Italy, is behind Li Veli Winery ... More
London > Restaurants > Spanish restaurants
43 Drury Lane, Covent Garden, London WC2B | 1 minute from SugarSin
The third outlet for Michelin-starred Barrafina has the same signature look and feel of the other restaurants with red leather high stools and a long marble-topped ... More
London > Restaurants >
42 Drury Lane, WC2B | 1 minute from SugarSin
This 30-cover, no reservations restaurant in Covent Garden takes its name from the US roadside stalls known as 'farmstands' selling locally grown fresh fruit, ... More
London > Education > Universities and Colleges
24 Shelton Street, Covent Garden, WC2H | 3 minutes from SugarSin
The London Film School is the oldest-established international school of film technique in the world. The school has contributed significantly to ... More
London > Education > Universities and Colleges
1 Sheffield Street, Holborn, London WC2A | 4 minutes from SugarSin
The award-winning Saw Swee Hock Student Centre, designed by Irish architects O'Donnell + Tuomey and awarded the RIBA London Building of the Year Award in 2014, ... More
London > Education > English Language Courses
10 Coptic Street, Bloomsbury, London WC1A | 5 minutes from SugarSin
English [Out There!] takes a very hands-on approach to learning English. The course places an emphasis on using what you have learned. Students are taken out ... More
London > Leisure > Arts Centres
24 Endell Street, Covent Garden, London WC2H | 2 minutes from SugarSin
Before it was a hip private members' club designed specifically for the creative industries - complete with bar and dining rooms, cinema, TV and recording studios ... More
London > Leisure > Fitness
12 Floral Street, Covent Garden, London WC2E | 3 minutes from SugarSin
This day spa exclusively for women is a total pampering experience from the minute you step through the door. Located in bustling Covent Garden you'll soon ... More
London > Leisure > Health and Beauty
25 Shelton Street, 40 Earlham Street, Covent Garden, London WC2H | 3 minutes from SugarSin
Let the Thai Square Spa transport you to the shores of Asia with their traditional Thai spa treatment rooms, smack bang in the centre of Covent ... More
London > Nightlife > Pubs
40 Great Queen Street, Covent Garden, London WC2B | 1 minute from SugarSin
Philomena's is an Irish themed bar and sports cafe on Great Queen Street, just two minutes walk from Covent Garden tube station. A great place to ... More
London > Restaurants > Gastropub
39 Bow Street, Covent Garden, London WC2E | 2 minutes from SugarSin
Gastropub ... More
London > Nightlife > Pubs
208 High Holborn, Covent Garden, London WC1V | 4 minutes from SugarSin
The flagship London pub of Yorkshire's oldest brewery, Samuel Smith, the Princess Louise has been carefully restored to her original Victorian layout complete with snugs, removed ... More
Nightlife near SugarSin
London > Nightlife > Bars
36 Drury Lane, Covent Garden, London WC2B | 1 minute from SugarSin
The reputation of the Benelux breweries precedes them and this themed bar captures the flair of Dutch cafe culture too. The impressive row of shiny silver ... More
London > Nightlife > Bars
35 Earlham Street, Covent Garden, Covent Garden, London WC2H | 3 minutes from SugarSin
Covent Garden "style" bar serving cocktails and a chilled out, trendy vibe. Considered to be one of London’s original “style” or “concept” bars, despite being on the ... More
London > Nightlife > Bars
The Savoy, Strand, Covent Garden, London WC2R | 3 minutes from SugarSin
During The Savoy's £220million refit the American Bar was barely touched, ensuring it stayed true to its traditional, sleek design that is synonymous with the iconic ... More
Meeting venue hire near SugarSin
London > Business > Venue Hire
13 Lincoln's Inn Fields, Holborn, London WC2A | 5 minutes from SugarSin
An appealingly higgledy-piggledy treasure trove of artefacts, the extraordinary Sir John Soane's Museum elegantly located on Lincoln's Inn Fields is well worth an exploratory rummage. Lurking ... More
London > Business > Venue Hire
45 St. Martin's Lane, Covent Garden, London WC2N | 6 minutes from SugarSin
To enter the stunning St Martins Lane Hotel in the heart of London's Theatreland you pass through the tallest revolving door in London, a luminescent yellow-glass ... More
London > Business > Venue Hire
Somerset House South Wing Strand, Covent Garden, London WC2R | 6 minutes from SugarSin
Enjoy a luxury cruise on the Silver Fleet. Departing from the Savoy Pier and cruising along the Thames. A classy way to see the Thames.... More
Also in Russell Street
Our recommendations in the same street as SugarSin
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Hotels Near SugarSin What's On Today Near Sugarsin Royal Opera: La Traviata Concerts | Until 4th July 2017 Royal Opera House 2 minutes walk from Sugarsin Ekaterina Bakanova and Corinne Winters lead two excellent casts in Richard Eyre's much-loved production of Verdi's most famous opera. Sung ...More  Prize for Illustration 2017: Sounds of the City Exhibitions | Until 3rd September 2017 London Transport Museum 3 minutes walk from Sugarsin Selected by a panel of judges from over 1,000 submissions, these 100 entries shortlisted for the 2017 Prize for Illustration ...More Nyetimber X Honeybunch London Floral Masterclass Leisure | On 25th June 2017 East Piazza, Covent Garden 3 minutes walk from Sugarsin Food & Drink, Drink & Tastings....More  Matilda The Musical Theatre | Until 15th October 2017 Cambridge Theatre 4 minutes walk from Sugarsin The Royal Shakespeare Company's multiple award-winning musical adaptation of Roald Dahl's celebrated children's book Matilda is a big hit at ...More  The Lion King Theatre | Until 3rd December 2017 The Lyceum Theatre 4 minutes walk from Sugarsin The Lion King tells the story of Simba - the epic adventure of his battles, his friendships, his dreams and ...More  The Mousetrap Theatre | Until 6th January 2018 St Martin's Theatre 6 minutes walk from Sugarsin The longest running show in theatre history, Agatha Christie's The Mousetrap has been delighting and perplexing audiences for over 46 ...More Cookbook Confidential For London Food Week Leisure | On 25th June 2017 Foyles - Charing Cross Road 6 minutes walk from Sugarsin Food & Drink, Drink & Tastings....More DJ Lady Lloyd Clubbing and Nightlife | Until 25th June 2017 Ku Bar 7 minutes walk from Sugarsin Retro pop classics from the 1980s and 1990s. With support from DJ Vicki Vivacious....More Fast Fringe Comedy | On 25th June 2017 Leicester Square Theatre 8 minutes walk from Sugarsin MC Arthur Smith introduces an 28-strong showcase of acts heading to the Edinburgh Fringe, including ate Night Gimp Fight, Jonny ...More New on LondonTown  Nobu Shoreditch Dining At the heart of Nobu Hotel Shoreditch, this stunning 240-seat restaurant is the place to ...More Shikumen Aldgate Dining Shikumen at Dorsett City follows in the footsteps of its flagship restaurant at Dorsett Shepherds Bush, which has received Bib Gourmand from the Michelin guide inspectors....More  The Ivy Tower Bridge Dining Part of the Ivy's brasserie style restaurants, this one has a rather good riverside location ...More  Tom Simmons Dining Tom Simmons, a former star of MasterChef: The Professionals, dishes up cockle popcorn, laverbread mayonnaise ...More  Rola Wala Dining After the success of Street Feast residencies Rola Wala serves up authentic, healthy, every day ...More Tibits Bankside Dining Displaying over vegetarian 40 dishes, tibits retains its showcase centrepiece at its second London restaurant....More  Gabeto Dining Modern brasserie in Camden Market with Lee Andrews, formerly of Chiltern Firehouse, as head chef ...More  Hampstead Beach Seasonal | From 2nd July Summer's coming to Hampstead with an urban beach at JW3 with golden sand, free entry, ...More Waiting for Godot Theatre | From 5th September Samuel Beckett's controversial Waiting for Godot comes to the Arts Theatre in September. The show sees Didi and Gogo and their aching feet pass the time playing games near a tree while they wait for ...More  Venus In Fur Theatre | From 6th October David Ives' hit Broadway show Venus in Fur opens in the West End this August, ...More  The Majority Theatre | From 11th August National Theatre: Dorfman Theatre Writer and performer Rob Drummond follows on from his acclaimed production Bullet Catch with another ...More  Best Beaches in London Article There's need to leave town when you're in search of sand, feel the grains ...More  The Revolution will be Photocopied Exhibitions | On 1st July Create your own protest publication in a zine-making ...More  Plywood: Material Of The Modern World Exhibitions | From 15th July Victoria and Albert (V & A) Museum From hatboxes to tea chests, surfboards to aeroplanes, ...More  The City Is Ours Exhibitions | From 14th July More than half the world's population live in urban areas and that percentage is even ...More  Art Night London 2017 Exhibitions | On 1st July Stay up all night on Saturday 1st July for Art Night, a night of free ...More  Eid Festival 2017 Exhibitions | On 2nd July Where Christians have Christmas, Muslims have Eid - which gives you an idea of how ...More Barnes Film Festival Film Events | From 29th September The Barnes Film Festival returns for a second year in 2017, offering an alternative to the central London film festivals dominating the scene. The festival brings together the great and good of south west London's ...More  September in London 2017 Article The Wellcome Collection explores the relationship between graphic design and health, The London Design ...More 
Hotels near SugarSin
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