Niketown
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Every swoosh-lover’s dream – the UK’s flagship Nike store is the only place in the country to see the omnipresent sports brand’s full range all together.
As the name suggests, the shop is a concept ‘town’. Buildings, each housing a specific sport, surround a central square, the store’s focal point. In its centre sits the core – a 3-storey high, 360° projector screen – which springs to life every 20 minutes; as window blinds are snapped shut, customers are barraged with a menagerie of sporting images.
Niketown likes to think it’s more than just a shop; each week they put on special events, athletes come in for interviews, they even organise a running club. Since opening in summer 1999 it’s become a London landmark, at ease in the heart of the West End.
With 70,000 square foot of shopping space they manage to fit everything in, and more besides. The store boasts the largest women’s sports clothing and footwear area in Europe.
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Find out the best London 2023 events with our comprehensive guide to the top entertainment in the city throughout the year. From January through to December, 2023 is packed with unmissable events - so read on to get the best out of London town.
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London > Hotels > Mid-Range Chain Hotel
Carburton Street, W1W | 9 minutes from Niketown
Located near the transport hub of Euston, and handy for shops and theatres in the West End as well for the City and the New East ... More
London > Hotels > Luxury Chain Hotel
35 Charles Street, W1J | 12 minutes from Niketown
Typically for this aristocratic part of town, a discreet entrance leads to a thoroughly luxurious interior. Muted colours and marble floors give the sense of an ... More
London > Hotels > Luxury Chain Hotel
5 Curzon Street, W1J | 12 minutes from Niketown
Dating back to 1913, The Washington Mayfair Hotel successfully blends historic art deco with modern design. Located in the premier commercial and cultural centre of London, ... More







London > Entertainment > Theatres
8 Argyll Street, Soho, London W1F | 2 minutes from Niketown
For those who owned televisions in the 1950s and 1960s, the London Palladium is quite simply the most famous variety theatre in the world. Stars who ... More

London > Entertainment > Cinemas
309 Regent Street, Marylebone, London W1B | 2 minutes from Niketown
The historic Regent Street Cinema is where the first ever performance of moving images took place. Created by the Lumière brothers, the film was shown as ... More

London > Entertainment > Classical Music
36 Wigmore Street, Marylebone, London W1U | 6 minutes from Niketown
Built by the Bechstein piano company in 1901, this grandiose concert hall is regarded by many as London's best venue for chamber and solo performances. Wigmore ... More
Sights and Attractions near Niketown

London > Attractions > Art Galleries
20 John Princes Street, Marylebone, London W1G | 2 minutes from Niketown
The Fashion Space Gallery at London College of Fashion regularly hosts exhibitions in fashion-related arts from design and photography to promotion and literature. Located directly behind ... More

London > Attractions > Art Galleries
16-18 Ramillies Street, Soho, London W1F | 2 minutes from Niketown
The Photographers' Gallery - Britain's leading centre for contemporary photography - emerged from a 3.6 million pound redesign in May 2012 revealing the work of Irish ... More

London > Attractions > Historic Buildings
2 All Souls Place, Fitzrovia, London W1B | 4 minutes from Niketown
All Souls Church was the creation of the Prince Regent's favourite designer, John Nash. It was erected in 1824 and formed the pivotal point for Nash's ... More

London > Restaurants > Mexican restaurants
12 Great Castle Street, Fitzrovia, London W1W | 1 minute from Niketown
Seems Londoners can't get enough of these spiced up fat wraps by Ben Fordham and head chef and partner ... More

London > Restaurants > Italian restaurants
4 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
Not far from the unending crowds at Oxford Circus, close to the restaurants of Market Place, Dego offers some respite from the crush through fine Italian ... More

London > Restaurants > Italian restaurants
19 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
Don't be put off by your initial impressions of this huge and airy restaurant - it looks like the food court at Bluewater, but there's a ... More

London > Education > Cookery Courses
15B Little Portland Street, Fitzrovia, London W1W | 2 minutes from Niketown
Awarded The Best City Cookery School 2013, the Cookery School at Little Portland Street has been teaching people to make simple, honest food for more than ... More

London > Education > Adult Education
19 Wigmore Street, Marylebone, London W1U | 5 minutes from Niketown
Whether you're a Nigella or not in the kitchen, the L'atelier des Chefs cookery school can teach you something. Classes are given in the basement kitchens ... More

London > Education > Cookery Courses
118 Marylebone Lane, Marylebone, London W1U | 9 minutes from Niketown
The Caldesi family first set up a cooking school in Giancarlo's native Tuscany. His 'Return to Tuscany' was captured by BBC cameras and dished up on ... More

London > Leisure > Martial Arts
309 Regent Street, Marylebone, London W1B | 2 minutes from Niketown
Despite several high-profile aficionados – J-Lo and Angelina Jolie included – Israel’s contribution to martial arts is still unknown to the general public. Krav Maga ... More

London > Leisure > Health and Beauty
1c Portland Place, Marylebone, London W1B | 3 minutes from Niketown
Chuan Spa, based at the Langham Hotel, is the ultimate in spa and wellbeing experiences. Designed to create a tranquil atmosphere to maximise relaxation, Chuan Spa ... More

London > Leisure >
24-26 Maddox Street, W1S | 3 minutes from Niketown
Named after the former USA Secretary of State, Madeline Albright, who famously said "There's a special place in hell for women who don't help ... More

London > Restaurants > Gastropub
77a Wells Street, Fitzrovia, London W1T | 3 minutes from Niketown
Gastropub... More


London > Restaurants > Gastropub
86 Great Titchfield Street, Fitzrovia, London W1W | 5 minutes from Niketown
Following a refurbishment in 2014, the Crown & Sceptre in Fritzrovia has revealed a new look and an improved range of beers including London brews, seasonally ... More
Nightlife near Niketown

London > Nightlife > Bars
4 Great Portland Street, Fitzrovia, London W1W | 1 minute from Niketown
The London Cocktail Club (LCC) located on Great Portland Street, just north of Oxford Circus, is the third and the latest cocktail bar from 'The Restaurant' ... More


London > Nightlife > Bars
Market Place, W1W | 1 minute from Niketown
Found just around the corner from Oxford Circus, the Market Place Bar is a hotspot for post-work drinks. With free WiFi, comfy ... More
Meeting venue hire near Niketown

London > Business > Venue Hire
50 Berners Street, Fitzrovia, London W1T | 4 minutes from Niketown
... More

London > Business > Venue Hire
28 Portland Place, Fitzrovia, London W1B | 6 minutes from Niketown
... More

London > Business > Venue Hire
30 Rathbone Street, Fitzrovia, London W1T | 6 minutes from Niketown
Centrally located in Fitzrovia, it's a short walk from The Rathbone to Oxford Street, Soho and London's theatre district. With high speed wireless broadband available in ... More
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Hotels near Niketown
From cheap budget accommodation to luxury 5 star hotels see our discounts for Niketown hotels, including Washington Mayfair Hotel from 0% off. |
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