Group hotel deals near My Sugarland

Phone us: 011 44 207 292 2307

My Sugarland, 402-404 St Johns Street, London, EC1V 4NJ
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Group booking enquiry near My Sugarland

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More about the My Sugarland

Owned by stylist Zoe Lem, My Sugarland is a beautiful vintage shop which sells 1920s dresses alongside catwalk labels like Eley Kishimoto and Armand Basi and throws new designers into the mix. Over the past 15 years Zoe has styled for TV shows - including the Clothes Show and What Not to Wear - as well as a long list of celebrities, Cat Deeley and Robbie Williams among them. With My Sugarland she translates her excellent sense of style into a shop that gives the general public a chance to buy into her cool and quirky fashion sense. From time to time you will get the chance hear Zoe's fashion tips and insider information first hand when the shop runs personal styling evenings. Even when Zoe isn't on hand to help, the assistants at My Sugarland really know what they're talking about - after all, they're professional stylists in their spare time.

Group bookings from the London hotel experts

For over 16 years we have specialised in helping visitors to London get the best available hotel deals. For group organisers wanting a special deal and assistance planning a trip to London for a large group, we have a specialist team ready to help you out and save you money. London is our focus and as such we have expert knowledge in the city, its hotels and the best London hotel special offers. Complete the enquiry form above or email us at listing out your special group booking requirements.

Blackboard International

In the midst of the peak tourist season, LondonTown within 24 hours managed to find me three alternatives for a group business booking in central London, all at great rates. It would have taken me days to do this on my own, even if I’d known all the hotels to approach. Great time and money saving, thanks LondonTown!

Carole Lindop

International Events Manager, Blackboard International

Cambridge Education

Huge thanks to you once again, I tried to find a group hotel deal online but was unable to; LondonTown really did an excellent job

Carla Crosby

Sales Operations Manager CEG UK

Kings College London

I just wanted to say a huge THANK YOU for all your tremendously patient help over the last few months. We had a really successful conference, and all the reports I heard of the hotel and the whole experience were really positive. I do hope we weren’t too much trouble, especially with all the constant changes of numbers etc! Do just let me know if there’s still any follow-up to be done, but otherwise thanks again for your great work

Dr Ralph Parfect

Administrator and Teaching Fellow, King's China Institute


Save even further on hotels, tickets and tours's Group Booking Department can save you time and money booking London hotels, theatre tickets, restaurants, airport transfers and sightseeing tours.

Send an email with your requirements to



Please feel free to contact me directly if I can be of assistance in any way with the planning of your groups visit to London.

Best wishes


Head of Group Booking Department

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011 44 207 292 2307



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