Group hotel deals near Primrose Bakery

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Primrose Bakery, 42 Tavistock Street, London, WC2E 7PB
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Group booking enquiry near Primrose Bakery

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More about the Primrose Bakery

If cupcakes are you cup of tea then head to the Covent Garden outlet of Primrose Bakery, a family owned enterprise which makes the most scrumptious (and colourful) mini cakes in town. Co-owners Martha Swift and Lisa Thomas started out selling their tasty morsels at Melrose & Morgan, the fabulous deli opposite their original Primrose Hill branch. Their clients include U2 and Primrose Hill's most famous resident at the time Kate Moss (though presumably she doesn't actually eat any cakes herself). Delicious homemade recipes, made with the finest organic ingredients, create fairy cakes that look so cute it's a shame to eat them. Layer and wedding cakes are also available and made to order. This second central London branch makes their cakes more accessible and the cute cafe is an ideal stop off if you're in need of a sweet treat in the city.

Group bookings from the London hotel experts

For over 16 years we have specialised in helping visitors to London get the best available hotel deals. For group organisers wanting a special deal and assistance planning a trip to London for a large group, we have a specialist team ready to help you out and save you money. London is our focus and as such we have expert knowledge in the city, its hotels and the best London hotel special offers. Complete the enquiry form above or email us at listing out your special group booking requirements.

Cambridge Education

Huge thanks to you once again, I tried to find a group hotel deal online but was unable to; LondonTown really did an excellent job

Carla Crosby

Sales Operations Manager CEG UK

Blackboard International

In the midst of the peak tourist season, LondonTown within 24 hours managed to find me three alternatives for a group business booking in central London, all at great rates. It would have taken me days to do this on my own, even if I’d known all the hotels to approach. Great time and money saving, thanks LondonTown!

Carole Lindop

International Events Manager, Blackboard International

Kings College London

I just wanted to say a huge THANK YOU for all your tremendously patient help over the last few months. We had a really successful conference, and all the reports I heard of the hotel and the whole experience were really positive. I do hope we weren’t too much trouble, especially with all the constant changes of numbers etc! Do just let me know if there’s still any follow-up to be done, but otherwise thanks again for your great work

Dr Ralph Parfect

Administrator and Teaching Fellow, King's China Institute


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Please feel free to contact me directly if I can be of assistance in any way with the planning of your groups visit to London.

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Head of Group Booking Department

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